The global smartphone market is an arena where different brands compete with different strategies. Although Apple and Samsung are known as the two giants of this industry; But the emergence of new brands has created a lot of diversity in this field, and finally we see a tight competition between different companies producing smartphones.
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In North America, Apple firmly dominates the market in this region with a share of 51.2%. Among the reasons for Cupertino’s dominance in the North American market, we can mention the strong ecosystem of this company, the attractive design of products and the high loyalty of customers to this brand. Samsung with 23.74%, Google with 12.9%, Motorola with 3.2% and Xiaomi with 1.79% are in the next positions.
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In Europe, the market for smartphone manufacturers is very competitive. Although Apple and Samsung are still considered the two main players in the market and the competition between these two brands is also estimated to be very tight, Chinese brands such as Xiaomi, Huawei and Oppo, by offering phones with competitive prices and good quality, have taken a significant share of the market. assigned; So that Apple is in the first place with 36.53% and Samsung with 31.12%, Xiaomi with 12.95%, Huawei with 2.82% and Oppo with 2.36% are in the next steps.
The interesting thing about the European market is that the competition between Apple and Samsung is very close in most countries of this continent; But in a country like England, Apple is at the top of the list with 50.82% and Samsung is in the next place with 30.88% with a difference of about 60%. Meanwhile, in Germany, Samsung is only 10% away from Apple as the leader in the list of smartphone manufacturers in this country.
The Spanish market is more different than anywhere else on the European continent; So that Xiaomi is the leader of this country with 28.26% and in the next positions are Samsung with 27.09% and Apple with 23.48%.
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As the largest smartphone market in the world, Asia has a wide variety of brands and models. In this region, Apple and Samsung are still very popular, but Chinese brands have also heated up the competition market; So that Apple is at the top of the list with 17.61% and Samsung with 17.42%, Xiaomi with 14.1%, Vivo with 10.76% and Oppo with 9.19%, respectively.
The interesting thing about the market share of smartphone manufacturers in Asia is that Apple is the leader of this market with 59.18% in the Japanese market, with a difference of 85% compared to Samsung. Instead, Samsung is in first place with 60% of its market share in South Korea, with a difference of 50% compared to Apple, and according to reports from unofficial sources, LG still has 5% of the market share despite exiting the smartphone production market. owns South Korea.
Among the other noteworthy points of the mobile phone market in Asia, it can be mentioned that Apple is the only non-Chinese brand in the list of the top eight smartphone manufacturers in this country in terms of market share with about 14%, and is in fifth place. The Indian market is also in the hands of the Chinese; So that Xiaomi, Vivo, Realme and Oppo have conquered more than 60% of the market in this country.
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In South America, Samsung with 17.61% is in close competition with Motorola’s 17.42% market share. While Samsung is the leader in this area; But because Motorola does the initial supply of many of its products in the countries of this continent, especially Brazil, and due to the reasonable price of its products, it attracts the attention of many users of this continent.
Considering that many users in South America buy affordable phones instead of premium phones, it is understandable that Apple is in third place with its 14% market share. In the list of top five brands of this continent, Xiaomi and Transsion are also present. Transsion is a company best known for its Techno brand, which focuses on cheaper phones. With its market share of 22.49% in the Venezuelan market, this company has the second highest market share among smartphone manufacturers in this country after Xiaomi with a market share of 22.58%.
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In the African mobile phone market, Transsion is the continent’s undisputed leader with a market share of 51%, which has gained significant market share by offering a wide range of affordable smartphones tailored to the needs of African users. Transsion’s subcategory brands such as Techno, Itel and Infinix also play a significant role in this success.
However, in some countries of the African continent such as Morocco, Kenya and Nigeria, well-known global brands such as Samsung, Apple and Xiaomi are also significantly popular; So that in the mentioned countries, the market share of these three brands is estimated between 20 and 60 percent. The diversity in the standard of living and the purchasing power of people in different African countries has caused the market share of brands in different African countries to be very different from the other.
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The analysis of the smartphone market in Oceania shows that Apple is the most popular brand in this region by a considerable margin; So that in Australia, 56% of users prefer Apple phones to any other brand. Samsung is in the second place with 19% of the Oceania market and Google is in the third place with 12%.
In New Zealand, the same order is almost maintained and Apple with 39%, Samsung with 32% and Google with 19% have the largest market share. These data show that users in the Oceania region, considering the stable economy and the high income level of the citizens of this region, have a great desire to buy expensive and high-quality foreign products; So that more than 80% of the mobile phone market in this region is dominated by Apple, Samsung and Google.
From the statistics and figures presented, it can be understood that customers living in advanced countries with high economic stability are more willing than low-income countries to buy luxury and high-quality products, including smartphones from brands such as Apple, Samsung, and Google.
In general, the share of the iPhone market in North America, Europe, Asia and the Pacific is higher than that of other brands, and Samsung’s market is second in most of the mentioned continents, except in South America, which is at the top of the list. Xiaomi phone is also in the third place in many continents; This is while the little-known Transsion brand is considered the leader of the African market.
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Finally, the smartphone market is very dynamic and different brands try to attract customers with different strategies. Due to the rapid changes in technology and consumer needs, it is expected that the competition between these brands will continue. Since each region has its own characteristics and preferences, a detailed market analysis can help companies adopt more effective strategies to attract customers.
In the end, it should be noted that the mentioned figures are approximate and have been collected by Android Authority from the researches of various institutions. However, these numbers cannot be definitive and accurate; But to understand the conditions and market share of different brands of smartphone manufacturers in different continents, they can be useful.
