According to Motor1, the Korean luxury brand Genesis has taken a big step towards the development of the motor racing sector by announcing its participation in the World Endurance Championship (WEC) and IMSA WeatherTech races in North America. With the unveiling of the GMR-001 racing car, which was designed according to the LMDh rules, this brand revealed its intention to participate in the highest level of racing such as Le Mans.
Genesis
The LMDh rules, a joint collaboration between IMSA and the ACO (Le Mans Organizing Organisation), allow manufacturers to compete at the highest level of motor racing at a lower cost than similar events. In these rules, manufacturers must use a common chassis and hybrid components such as battery, engine and gearbox are also specified in advance. Genesis is collaborating with the French company Eureka to build the GMR-001 supercar chassis.
Genesis
Genesis’ entry into the world of car racing is part of the company’s strategy to strengthen its brand position as a manufacturer of luxury and sports cars. By participating in prestigious world races, Genesis can test its new technologies and help improve the performance of its road cars. In addition, participating in the races allows Genesis to connect with a large community of motoring enthusiasts and place its name alongside the industry’s renowned brands.
Genesis
The Genesis racing team has recruited experienced and well-known drivers. Andre Lutherthree-time Le Mans champion and Pipo Durranithe 2023 IMSA champion, are among the drivers taking to the track for Genesis. In addition, Cyril Abitbolthe former manager of the Renault Formula One team, has also been chosen as the manager of the Genesis team.
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With the entry of Genesis into the world of car racing, competition in the LMDh class will become even more attractive. Currently, cars like the Acura ARX-06, Alpine A424, BMW M Hybrid V-8, Cadillac V-Series.R, Lamborghini SC63 and Porsche 963 are in this class. In addition to competing with each other, these cars must also compete with Le Mans hypercars such as Toyota GR-010, Peugeot 9X8 and Ferrari 499P.
In general, Genesis’ entry into the world of motor racing speaks of the ambition of this Korean brand to become a major player in the luxury and sports car market. Due to the presence of famous figures and the use of the latest technologies in the automotive industry, it is expected that Genesis will succeed in this field and compete with other big German and Italian brands.
