As announced in October 2024, Poco has shut down its dedicated website (po.co) and from now on, all Poco products will be sold through Xiaomi’s own website to simplify Xiaomi’s digital ecosystem.
The first new Poco product that will be sold on the Xiaomi website is the new Poco X7 and Poco X7 Pro phones, which are scheduled to be announced on January 9 (December 20).
The po.co global website and other regional websites of the brand have been completely disabled. Poco’s European sites, including the UK, French and German sites, all redirect to the Xiaomi store in the same region.
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The Indian version of the Poco website seems to have been shut down ahead of the announcement of the Poco C75 and Poco M7 Pro 5G, which were supposed to launch in the second half of December. The Poco Store app is also no longer available.
Poco confirms that Xiaomi will cover all warranties. Poco may be known as a quasi-independent brand, but it has never been completely autonomous, and in fact serves as Xiaomi’s marketing strategy to expand sales through online and offline channels in various markets.
