According to Satya NadellaMicrosoft CEO, Whether you’re a fan of this strategy or not, the definition of being an Xbox fan is changing.
Microsoft claimed last month that any device with a screen today could be an Xbox. Of course, with games like Sea of Thieves, Indiana Jones, Grounded, and more coming to the PlayStation, this has caused controversy among gamers.
Satya Nadella made statements about Xbox’s approach at Microsoft’s annual shareholder meeting. In this meeting, Nadella was asked to comment on Activision’s $69 billion deal; But in response, Nadella pointed to their new advertising approach.
“Let’s take the joy of gaming everywhere,” Nadella said. He hinted at the sheer number of devices that players can play Xbox titles on, adding, “We’re redefining what it means to be an Xbox fan; That means being able to enjoy Xbox on all your devices.” It doesn’t look like Xbox will be backing down from its new strategy anytime soon. They seek to reach the maximum number of players in the shortest possible time.
With the news that Indiana Jones is coming to PlayStation early next year, fans are once again questioning Xbox’s strategy. Recent polls show that almost 55% of users don’t care if Xbox offers exclusive games or not.
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Although the survey published on the X social network may not be scientific or definitive, it does reveal some meaningful issues about the current climate surrounding Microsoft’s decisions. A few hours before the new Xbox message hit social media, another poll asked fans if they would quit Xbox, and only 46 percent of gamers said they wouldn’t.
Taking into account the responses of PlayStation or PC gamers, 26.5% of gamers claimed that they would either leave the Xbox platform soon or were deciding whether to stay or leave. What this decision means for players can mean many different things, but it’s likely that some gamers are evaluating Xbox’s exclusivity strategy.
