The CIRP research institute has published a new report on iPad sales in the United States, and it seems that the new iPad Air and iPad Pro models have been successful. The published report shows the sales of iPad models between June 2023 (June and July 1402) and June 2024 (June and July 1403).
CIRP
The most popular Apple tablet model in 2023 was the iPad Pro. iPad Pro 2024, which uses the M4 processor, was able to overtake iPad Pro in acquiring the market share of iPad Air and iPad Mini.
CIRP statistics show that 43% of iPad buyers have chosen one of the iPad Pro models for their purchase, which has led to a 5% year-on-year growth of this model of the Apple tablet.
The older iPad models have taken about 35% of the market share; While the market share of iPad Air has decreased by 3% and iPad Mini by 2% compared to the same time last year.
