Google is forming a new team to develop artificial intelligence models that will be able to simulate the physical world. This team, which will work under the supervision of Google DeepMind, by Tim Brooksa former leader of OpenAI’s Sora video production project. In a post on the X social network, Brooks announced the hiring of a team with the goal of building “massive production models that simulate the world.”
The new Google team, relying on the achievements of successful projects such as Jamnai (Google’s flagship model for image analysis and text generation), Vio (Google’s video production model) and Jeni (a real-time 3D environment simulation model), seeks to solve “new critical problems” and The models will be upgraded to the “highest levels of computing”. The Genie model, which was introduced last December, can generate a wide range of 3D game worlds.
One of the main goals of the new Google project, led by Brooks, is to develop tools for “real-time interactive production” based on the built models and to investigate how to integrate them with existing multimodal models such as Jamnai. Google believes that the development of these models using video and multimodal data is a fundamental step towards achieving Artificial General Intelligence (AGI).
Recruitment for the discussed team takes place while several companies and startups such as World Labs, Decart and Odyssey are also active in this field. They believe that real-world models could in the future be used to create interactive media such as video games and movies, as well as run realistic simulations such as training environments for robots.
Of course, the aforementioned technologies have also faced concerns from the artistic community and creativity-based teams. Research shows that game studios such as Activision Blizzard are using artificial intelligence to cut costs and increase productivity, leading to some people losing their jobs. The Animation Association’s 2024 study shows that by 2026, more than 100,000 jobs in the film, television and animation industries in the United States will be affected by artificial intelligence.
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There is also the issue of copyright; Because some real-world models are trained using video game clips, that could lead to lawsuits against the companies developing these models.
Google, as the owner of YouTube, claims it has permission to train its models using YouTube videos under the platform’s terms of service, but has not provided details about the specific videos used.
