Google added ads to AI search results

According to a TechCrunch report, Google has recently implemented important changes in the way search results are displayed and the use of artificial intelligence in its services. These changes include adding ads to AI summaries and organizing search results pages using AI. The main purpose of these changes is to increase user interaction with Google search and prevent them from migrating to competitors such as ChatGPT and Perplexity.

Google

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In AI summaries, ads are displayed with the “Sponsored” tag. These ads are pulled from existing Google Shopping and Search campaigns and help users easily find products and services related to their search. This action of Google has been done in order to increase revenue through advertising and also to improve the user experience.

Google

Additionally, search results pages are organized using artificial intelligence. This organization helps users to easily access the content they want and the search results are displayed in a more accurate and relevant manner. By analyzing user behavior and search patterns, artificial intelligence arranges results in a way that is most relevant to users’ needs.

Google announced that providing AI summaries has led to increased user engagement with Google search; Especially among people aged 18 to 24, who are a key demographic group for this company.

Using artificial intelligence, Google presents search results in the form of complete and organized pages. This change may be detrimental to publishers, as their traffic will decrease and ad revenue will decrease. However, so far, its impact on large publishers has not been significant. But with the expansion of this feature, things may change for all publishers.

These changes reflect Google’s efforts to maintain its position as the leader in the Internet search market. Due to the fierce competition in this field, Google is looking for ways to improve the user experience and encourage users to use its services. Adding ads to AI summaries and organizing search results pages using AI are two important steps in this direction.