At the same time as the popularity of the Apple Watch decreased, the sales of Samsung watches grew

The smart watch market is a very competitive field in which different companies with different strategies are present. But in the meantime, Samsung and Apple, as two technology giants, have always been at the top of attention. A new report presents an interesting picture of this competition and the status of other players in this field.

According to a recent report by the Canalys research institute, Samsung sold 4.8 million units of the Galaxy Fit and Galaxy Watch series in the third quarter of this year, ranking fourth with a 9% share of global sales. The noteworthy point is Samsung’s high income from this sale.

The Korean tech giant has the second highest revenue in the smartwatch and wearable market after Apple, despite its relatively small share of sales volume. This shows that Samsung is focusing on selling high-margin products and looking to increase sales volume over time.

canalys

On the other side of the field, Apple is still the undisputed leader in this field with the sale of 8.5 million Apple Watch units and a 40% share of the total market revenue. However, reports indicate a slight decline in Apple Watch sales compared to last year. This decline has provided an opportunity for competitors, especially Samsung, to capture more market share.

Various factors have been effective in reducing sales of Apple watches. One of these factors is the increase in competition in the smart watch market. Other companies such as Xiaomi and Huawei have taken a significant share of the market by offering high-quality products at reasonable prices. Also, some experts believe that the high useful life of Apple products makes users less motivated to buy new models.

Another interesting point of this report is the difference between the sales volume and the income of the companies. With a share of 16% of the global sales volume, Xiaomi ranks second in terms of the number of devices sold. But the income of this company is only 4% of the total income of the market. This stark difference shows that Xiaomi is focusing on selling low-cost products with low profit margins. A similar situation exists for Huawei. This company ranks third with a 14% share of sales volume, but it stands in fourth place in terms of revenue.

In the meantime, Garmin has taken a special place with a different strategy; So that despite the lower sales volume compared to bigger competitors, thanks to the focus on the production of specialized and expensive watches, especially for athletes and outdoor activities enthusiasts, this company has been able to earn a high income and rank higher than Huawei, Google and Xiaomi.

This report shows that the smartwatch market is a multifaceted market where there are different strategies for success. Apple is focused on dominating the luxury and expensive product market, Samsung is looking for a balance between sales volume and profitability, Xiaomi and Huawei are focusing on high sales volume with low profit, and Garmin is also focusing on a special market and specialized products to get a decent profit. brings