In today’s competitive world, mastery of communication skills, especially expression, has become one of the main success factors in various fields. This is especially important in work environments; Where the ability to effectively communicate ideas and persuade others can influence decisions and advance career opportunities.
Studies show that in many organizations, people with a lot of technical skills are prevented from promotion due to weakness in effective communication. In contrast, people who can articulate their ideas clearly and engagingly often advance quickly in the organizational hierarchy. In contrast, statistics show that senior managers spend 70% of their time on communications. Therefore, the ability to communicate effectively with the audience is one of the important skills that managers must master.
According to the report Melody Wilding From CNBC, key decision makers in organizations are often faced with overwhelming amounts of information. In such a situation, the ability to present a clear, concise and persuasive message greatly increases the likelihood of ideas being accepted. In addition, people who speak well instill more confidence in others and are recognized as potential leaders. The author goes on to point out 3 important strategies that can produce surprising results on our business relationships.
1. Get straight to the point
One of the biggest mistakes people make in business communication is to make the introduction too long and not focus on the main message. Decision makers usually don’t have much time to listen to details; Therefore, it is better to first express your main message in a clear and concise manner, and then, if necessary, provide more explanations and bring sufficient evidence. This shows that you are in control of the topic and respect the audience’s time.
For example, instead of stating the problems and possibilities ahead and then expressing your opinion or desire, you can say that “I recommend that we postpone the launch of such and such a product to the first of next month. The three main factors of this are…” Or in another example, instead of stating what happened to the target market and the recent economic changes on the company’s products and services, it can be said, “Because of the demands of our loyal customers, we should design the points section of our program until the third quarter. Redesign to avoid losing users. The data shows that…
2. Relate your ideas to existing problems
One of the important principles of effective expression is to focus on the needs, concerns and priorities of the audience. Instead of just stating information and statistics, try to present your ideas in a way that is useful and understandable for the audience; Therefore, if you can present your ideas as solutions to existing problems, you greatly increase the likelihood that they will be accepted.
For example, instead of saying, “This new system will increase efficiency by 40%,” say, “Using this new system, we can prepare monthly reports three days earlier and have more time for strategic planning.” With this method, you convince your audience that your solution not only solves their problem completely; It will also give him more opportunity to increase his knowledge.
3. Speak confidently and decisively
Using strong and strong words can have a great impact on the audience. Besides that, the correct use of body language plays a very important role in conveying the message. By using body movements, eye contact and tone of voice, you can increase your confidence and influence the audience. For example, standing straight and maintaining eye contact and using a warm and assertive tone of voice will show your confidence and professionalism. Research shows that more than 55% of communication is established through body language.
Therefore, paying attention to body language, along with using clear and decisive words, can have a significant impact on how your message is perceived by the audience. For example, instead of saying, “Maybe this is a good idea,” you could say, “I believe this idea is the best solution to this problem.” So, instead of saying “I think” use phrases like “I’m sure” or “My experience shows.” Also, you can use words that indicate action and result, such as “we did” and “achieved” and “improved” to show assertiveness and give your audience a sense of confidence.
Related articles
In general, strong speaking is a learned skill that can be improved with practice and repetition over time. By using the mentioned strategies, you can become an effective communicator and take great steps in your career development. Do not forget that success in the workplace is not limited to technical knowledge and the ability to communicate effectively is one of the determining factors of success.