Porsche, the German sports car manufacturer, has recently shown signs of changing its approach to electric vehicle production strategy. The company, which had previously set an ambitious goal of electrifying 80% of its product portfolio by 2030, now seems to have decided to adjust this program according to market demand.
According to AutoBlog, Lutz Meschke, The Chairman of the Board of Directors of Porsche announced in an interview that due to the changing taste of customers in different regions of the world, this company will continue to develop new internal combustion engines. In other words, models like the Macan and the next-generation 718 Boxter and Cayman, which were supposed to be all-electric, may be offered again with gasoline engines.
Porsche
The increase in competition in the electric car market and the decrease in sales of these cars compared to experts’ predictions are the main reasons for this decision. While Porsche continues to make progress in the field of production and development of electric vehicles, sales of these products in the United States and Europe have fallen short of forecasts, and the need to rethink sales and production strategies is felt.
One of the reasons for this change in approach is customers’ emphasis on driving pleasure and car performance. Models like the recently introduced 911 Carrera GT show that fans of the German brand are still interested in producing sports cars with powerful engines and manual transmissions. The production of these cars shows that Porsche customers are still very committed to the traditional driving experience.
However, according to the words of the Chairman of the Board of Directors of Porsche, this company will not give up electrification completely. The German racehorse manufacturer will continue to develop electric vehicles and will likely use hybrid technology for some of its models. Because hybrid technology can provide a combination of high performance and low fuel consumption, and in this way, it will respond to a wide range of needs of this company’s customers.
In general, it can be said that Porsche has decided to adopt a more balanced approach in the field of production of its products, considering the market conditions and the demands of the customers. The company will continue to develop electric vehicles, but will also stick to the production of vehicles with internal combustion engines.
