Apple became the best brand of 2024; The first five places in the conquest of technology giants

Interbrand’s report of the world’s top brands in 2025 shows that the first five positions are owned by technology giants. Companies such as Apple, Microsoft, Amazon, Google, and Samsung occupy the top ranks and have a huge impact on global economic growth. These companies are considered to be leaders in the field of technology and by expanding the scope of their activities in various fields, they continuously increase their competitiveness.

As the first non-technological brand, Toyota is in the sixth place among the best brands in the world. This company is still considered one of the most reliable brands in the world due to its innovations in the automotive industry and its focus on electric and hybrid cars. Toyota has maintained its position despite fierce competitors in the automotive industry.

The interesting thing in Interbrand’s list of the top brands of 2024 is the presence of Coca-Cola. Although this company does not operate in the field of technology, it is still among the top 100 brands in the world. Because of its global recognition and customer loyalty, Coca-Cola is recognized as a successful example in the beverage industry and has maintained its position through marketing innovations and new products.

According to the Interbrand report, technology companies have been able to quickly reach more customers and strengthen their brand by using digital tools and artificial intelligence. Of course, companies such as Toyota and Coca-Cola, which operate in more traditional industries, have maintained their place on this list through innovation and creating deep relationships with customers.

Finally, Interbrand’s 2024 report points out the importance of smart brand management. Companies that use their brand as a strategic asset have sustainable growth not only in the short term but also in the long term. By relying on innovation and continuous communication with customers, these companies have succeeded in creating a higher economic value for themselves.