The report of the year 1402 of Ektant; More than 960 thousand Iranian stores are active on Instagram
People believe advertisements on billboards less
Regarding the credibility of brand advertisements, the situation is different. 24% of people generally do not believe advertising in any media. But those who believe the advertisements, among the different media, they believe the TV advertisements the most, followed by Google, social networks, websites and applications, and SMS, respectively. Billboards also received the lowest score in terms of believability.
12.5% ​​increase in the number of times advertisements are displayed on Iranian websites
In 1402, the number of times advertisements were displayed on Iranian websites was more than 900 billion times, which shows a 12.5% ​​growth compared to 1401. The number of Iranian websites displaying advertisements in 1402 was more than 4 thousand sites like the previous year.
Yektant wrote in its report about websites that display ads: “The diversity of Iranian websites, which publish advertisements, has provided significant potential for all businesses. “Advertisers can produce and publish their business advertisements in a more targeted and optimal manner, according to their field of activity and knowing their target audience.”
According to Yektan’s statistics, the share of “Ahang and Music” websites in displaying ads (with 14.6%) is higher than other sites. Political-social, sports and economic-financial sites are also in the next categories.